Rise & fall

Alfa Romeo

Alfa Romeo was not founded by Nicola Romeo. It was founded in 1910 as A.L.F.A. to acquire the assets of the failing Italian Darracq subsidiary. Romeo acquired it in 1915, took full ownership by 1918, renamed it in 1920, launched the first Alfa Romeo-branded car in 1921, won the inaugural 1925 World Manufacturers’ Championship, faced near-liquidation in 1927 due to poor investments, departed formally in 1928, and was taken over by the Italian state in 1933.

Merger of AOL and Time Warner

Bombardier Inc.

Citroën

Citroën was a French automobile manufacturer founded in 1919 in Saint-Ouen-sur-Seine. It pioneered four world-first production car technologies: front-wheel drive with unibody construction (1934), hydropneumatic self-levelling suspension (1954), modern disc brakes (1955), and swiveling headlights (1967). It also launched the 2CV in 1948, pioneering soft interconnected suspension. Citroën gained international reputation mass-producing armaments in WWI. It became the fourth-largest carmaker in the world in the 1930s, peaking in 1932 with the Traction Avant. Cost struggles aggravated by the Great Depression led to bankruptcy in 1934 and takeover by Michelin. Its double-chevron logo derived from André Citroën’s application of double helical gears, which he acquired after seeing them used by a Polish carpenter around 1900.

Ducati (company)

Eskom

Glencore

Glencore is a vertically integrated commodity trader and miner whose power rests on controlling physical flows — especially zinc and copper — across jurisdictions. It emerged from Marc Rich + Co AG in 1994 after Rich was forced out following a failed zinc market corner. Its structure splits legal registration (Jersey), operational HQ (Baar), and oil-and-gas command (London). It holds no disclosed valuation or margin, but its 2010 market shares — 60% in zinc, 50% in copper — show where its leverage lies: not in brands or code, but in tons moved, stored, and priced across borders.

Japan Airlines

Lancia

Lundin Energy

MAN SE

J.P. Morgan & Co.

Pemex

John D. Rockefeller

SABMiller

Silicon Valley Bank

Tronox

Wuhan Iron and Steel Corporation

BASF

Blockbuster (retailer)

Blockbuster’s story is not about disruption — it is about refusal. It controlled distribution, not demand. It priced convenience as punishment. Its collapse was mechanical, not mystical.

CJ Group

CJ Group is a South Korean chaebol that originated in 1953 as Samsung’s first manufacturing unit: a sugar and flour producer named CheilJedang. It established early industrial firsts — Korea’s first flour mill (1958), first sugar export to Okinawa (1962), and first branded sugar (Beksul, 1965). Its independence from Samsung followed a legal dispute among the Lee family — not market forces. Today it operates across food, bio, logistics, and entertainment, but the sources give no detail on how those businesses interconnect, profit, or compete. It is a case study in legacy infrastructure and familial fracture — not scalable strategy or innovation.

Daewoo

Daewoo was a South Korean chaebol founded in March 1967 by Kim Woo-choong as a small textiles trading corporation. It expanded using government-sponsored cheap loans tied to export potential, acquiring near-bankrupt companies across shipbuilding, electronics, and automotive sectors. By the 1990s, it ranked second largest in assets and third in revenues among South Korean conglomerates. It collapsed in November 1999 with $50 billion in debt after the 1997 Asian financial crisis exposed its reliance on continuous credit. Its story reveals how state-backed finance can substitute for profitability — until it cannot.

Lehman Brothers

Lehman Brothers’ origin was material: cotton. Its end was financial: illiquid mortgage assets. The gap between the two is where the real story lives.

Richard S. Fuld Jr.

Saint-Gobain

Sega

Sega’s story is not about innovation or disruption — it is about sequential exit: from import to manufacture, from coin-op to console, from hardware to software. Its survival post-2001 rests on what it built before it tried to compete with Nintendo and Sony — arcade scale and Sonic.

WeWork

WeWork was a shared-workspace provider founded in 2010 by Adam Neumann and Miguel McKelvey, operating physical and virtual coworking spaces in ~600 buildings across 125 cities. It made money by leasing commercial real estate long-term, then subleasing it short-term to members — a classic mismatch of lease duration and revenue risk. The brand resonated and the format met demand for flexible office space — but only at small scale, with tight lease control and disciplined expansion. The business model failed under scale: fixed long-term lease liabilities could not be offset by volatile, short-term membership revenue — especially when growth relied on subsidising occupancy with investor capital. Neumann’s practice of buying buildings and leasing them back to WeWork exposed a governance vacuum — incompatible with public markets. Bankruptcy in 2023 and restructuring in 2024 confirmed the model collapsed under its own lease obligations — not market timing. A company can raise $12.8 billion and peak at a $47 billion valuation without ever proving unit economics — because investors funded narrative, not margins. Yes — as a case study in how governance failures, misaligned incentives, and financial engineering can override operational reality.

Xerox

Xerox pioneered the photocopier market starting with the Xerox 914 in 1959; Joseph C. Wilson signed an agreement in 1946 to develop Chester Carlson's invention commercially; before the 914, Xerox tested the market with the Flat-plate 1385 prototype, which proved nonviable due to slow speed; the 914—the first plain paper photocopier—was developed by Carlson and John H. Dessauer; researchers at Xerox and PARC invented key personal computing elements including the GUI, mouse, and desktop computing; Xerox opened PARC in 1970; and Gary Starkweather invented the laser printer in 1969 by modifying a Xerox 7000 copier.

BlackBerry Limited

BlackBerry Limited is a Canadian software company specialising in secure communications and IoT. It was founded in 1984 as Research In Motion (RIM) and developed the BlackBerry brand of wireless mobile devices from 1999 to 2016. After spinning off its mobile division into BlackBerry Mobile in 2016 — discontinued in 2020 — the company transitioned to providing software and services and holds critical software application patents. RIM was the first wireless data technology developer in North America and the first outside the Nordic countries to develop Mobitex connectivity products. In 1996, RIM introduced the Interactive Pager, the first two-way messaging pager. In 1999, RIM introduced the BlackBerry 850 pager, the first device to use the BlackBerry OS, which received push email from Microsoft Exchange Server using BlackBerry Enterprise Server (BES). Its introduction set the stage for enterprise-oriented products, such as the BlackBerry 957 in April 2000, the first BlackBerry smartphone.

Myspace

Myspace was the first globally reaching social network. It grew fast, peaked at 115 million monthly visitors, and was acquired for $580 million. But it never built infrastructure, governance, or trust to match its scale — and collapsed when attention shifted to platforms that treated users as people, not pageviews.

PepsiCo

PepsiCo is a post-1965 corporate construct. Its name recalls, but does not continue, Caleb Bradham’s 1893 pharmacy invention — a digestive soda that failed because of commodity price risk, not brand weakness.

Volkswagen

Volkswagen was a Nazi state project designed by Ferdinand Porsche, funded by coerced public savings, and diverted entirely to military production. Its 'people’s car' promise was broken before delivery — yet its engineering outlived its ideology.

Yahoo Inc. (2017–present)

Yahoo Inc. (2017–present) is not the original Yahoo!. It is a Delaware-incorporated media entity formed in 2006, acquired by Verizon in 2017 for $4.48 billion — reduced from $4.8 billion after two breaches affecting over a billion users. Verizon wrote down its combined AOL-Yahoo value by $4.6 billion in 2018 and rebranded it Verizon Media in 2019. In 2021, Apollo Global Management acquired 90% for $5 billion, reinstating the Yahoo name and appointing Jim Lanzone CEO. Its $7.4 billion 2020 revenue comes from advertising across vertically focused, high-traffic properties — but it has shed Tumblr, HuffPost, and AOL without replacing their scale or influence.