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Kevin Systrom & Mike Krieger · 2010
Instagram is a photo- and short-video-sharing social networking service launched in October 2010 by Kevin Systrom and Mike Krieger in San Francisco, after pivoting from a check-in app called Burbn.
Smartphones
The most widely adopted object in human history, in fifteen years.
- 5
- in business
- 10:40
- average
- 53 min
- in total
- 11
- across the network
All briefs
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Allen Zhang · 2011
WeChat is a product of Tencent’s Guangzhou lab, launched in 2011 by Allen Zhang. It bundles messaging, social, and payments — and dominates China not because it is open or interoperable, but because it is closed, complete, and compliant.
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Jan Koum & Brian Acton · 2009
WhatsApp is not a messaging app with a business model—it is a telecom identity layer wrapped in an app. Its value lies in what it replaced (SMS, MMS, local calling) and what it enabled (cross-border, zero-cost, asynchronous communication at planetary scale). Its acquisition by Facebook in 2014 for $19.3 billion confirmed its strategic value as infrastructure—not as a consumer product.
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Xiaomi
Lei Jun · 2010
Xiaomi is a Beijing-based Chinese multinational founded in 2010 by Lei Jun and six others. It operates in consumer electronics, software, and electric vehicles. It launched its first smartphone in August 2011 and entered the smart electric vehicle industry in March 2021.
BlackBerry Limited
Mike Lazaridis & Douglas Fregin · 1984
BlackBerry Limited is a Canadian software company specialising in secure communications and IoT. It was founded in 1984 as Research In Motion (RIM) and developed the BlackBerry brand of wireless mobile devices from 1999 to 2016. After spinning off its mobile division into BlackBerry Mobile in 2016 — discontinued in 2020 — the company transitioned to providing software and services and holds critical software application patents. RIM was the first wireless data technology developer in North America and the first outside the Nordic countries to develop Mobitex connectivity products. In 1996, RIM introduced the Interactive Pager, the first two-way messaging pager. In 1999, RIM introduced the BlackBerry 850 pager, the first device to use the BlackBerry OS, which received push email from Microsoft Exchange Server using BlackBerry Enterprise Server (BES). Its introduction set the stage for enterprise-oriented products, such as the BlackBerry 957 in April 2000, the first BlackBerry smartphone.