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Johnson & Johnson
Robert Wood Johnson · 1886
Johnson & Johnson began as a vertically integrated supplier of standardised, sterile medical consumables — selling trust, training, and readiness, not cures.
Scientific method
The procedure for being wrong less often, imperfectly followed.
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Adolf Dassler
Adolf Dassler built Adidas not with slogans or stories — but with spikes, shark skin, and athletes’ feet.
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Theranos
Elizabeth Holmes · 2003
Theranos was a health technology company founded in 2003 in Palo Alto, California, that falsely claimed to perform rapid, accurate blood tests using minimal blood volume via proprietary devices; investigations revealed it relied on conventional machines, produced inaccurate results, voided two years of Edison data, and misrepresented its capabilities to investors, partners, and regulators.
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ABB
Charles Eugene Lancelot Brown · 1988
ABB is a post-merger industrial incumbent whose value lies in proven, regulated, physical infrastructure — not software, platforms, or scalability stories.
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AbbVie
AbbVie didn’t win the autoimmune market with science — it won with patents, pricing, and settlements.
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Abu Dhabi National Oil Company
ADNOC is expanding oil production while the rest of the industry retreats — not because it ignores climate change, but because it answers to no one but Abu Dhabi.
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Aeroplan
Aeroplan isn’t a loyalty program—it’s a licensed data-and-redemption conduit owned, sold, and reacquired for CA$450 million.