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The Second World War

The event the modern world still measures itself against.

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All briefs3
9:44

Willys

Willys didn’t invent the jeep — it weaponised the word.
10:24

Lufthansa

Lufthansa isn’t a century-old airline — it’s a 1953 reboot that inherited a brand, not a balance sheet.
10:16

Volkswagen

Ferdinand Porsche · 1937

Volkswagen was a Nazi state project designed by Ferdinand Porsche, funded by coerced public savings, and diverted entirely to military production. Its 'people’s car' promise was broken before delivery — yet its engineering outlived its ideology.

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Ray Kroc

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Jumbo

Jumbo is a Dutch supermarket chain, owned by the Van Eerd Group, that grew from one store in a former church in Tilburg into the second largest in the Netherlands.