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The First World War

The war that ended the nineteenth century, four years late.

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9:35

Rolls-Royce Limited

Henry Royce · 1906

Rolls-Royce Limited was not a luxury brand first — it was an engineering firm that built cars to prove its method, then switched to aero-engines to survive war, then bet its existence on jet engines. Its collapse in 1971 was not a failure of ambition or invention. It was a failure of cost control in a single programme.

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