
Disruptive innovation
Disruption isn’t what breaks markets—it’s what incumbents ignore until it’s too late.
How people choose, and how those choices go wrong.


Berkshire Hathaway is a holding company built on arbitrage, insurance float, and concentrated control — not innovation or disruption.

Visa is a payment infrastructure built on delegation: banks issue cards, Visa provides the rails and branding, and consumers pay fees embedded in every transaction. Its 1970 restructuring into a member-owned, decentralised association — conceived and led by Dee Hock — was a deliberate rejection of hierarchy. Yet its 2025 volume ($14.2 trillion) reflects not distributed decision-making but tightly coordinated standards enforcement. The ‘chaordic’ ideal remains descriptive, not operational.
