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Sugar

A commodity that reorganised the Atlantic, and then the diet.

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PepsiCo

Caleb Bradham · 1961

PepsiCo is a post-1965 corporate construct. Its name recalls, but does not continue, Caleb Bradham’s 1893 pharmacy invention — a digestive soda that failed because of commodity price risk, not brand weakness.

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BHP

BHP is an Australian mining company, founded at Broken Hill in 1885, that today mines iron ore, copper and coal.
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Gabe Newell

Gabe Newell left Microsoft in 1996 to found Valve, the game company whose Steam service came to carry most of its revenue.
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Ray Kroc

Ray Kroc was the American businessman who bought McDonald's in 1961 and helped turn it into a worldwide franchise chain.
10:16

Jumbo

Jumbo is a Dutch supermarket chain, owned by the Van Eerd Group, that grew from one store in a former church in Tilburg into the second largest in the Netherlands.