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Elizabeth Holmes
Theranos didn’t fail because it was too ambitious — it failed because it never built what it sold.
Self-deception
Believing what is convenient, without noticing the choice.
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ABB
Charles Eugene Lancelot Brown · 1988
ABB is a post-merger industrial incumbent whose value lies in proven, regulated, physical infrastructure — not software, platforms, or scalability stories.
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AbbVie
AbbVie didn’t win the autoimmune market with science — it won with patents, pricing, and settlements.
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Abu Dhabi National Oil Company
ADNOC is expanding oil production while the rest of the industry retreats — not because it ignores climate change, but because it answers to no one but Abu Dhabi.
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Aeroplan
Aeroplan isn’t a loyalty program—it’s a licensed data-and-redemption conduit owned, sold, and reacquired for CA$450 million.