businessbriefs
Topic

Self-deception

Believing what is convenient, without noticing the choice.

1
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10:50
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Company stories 27Rise & fall 53Founders 28Deals & IPOs 19Scandals 23Strategy 139Management 15Marketing 5Finance 57Startups & venture 53Product 28
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All briefs1
10:50

Elizabeth Holmes

A company that renamed itself to avoid the word 'cure' raised $700m selling a blood test that didn’t exist.

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