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AbbVie
AbbVie didn’t win the autoimmune market with science — it won with patents, pricing, and settlements.
The medium that changed what everything else was for.
Kodak was not a camera company first — it was a film company that used cameras to distribute its consumable. Its 1888 system created a new market by removing technical barriers. Its dominance came from controlling the film supply chain, not the hardware. No source mentions digital disruption, so the brief stops at peak film-era success.