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Coffee

The drug the modern working day is built around.

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10:19

Howard Schultz

Schultz didn’t build a coffee brand — he built a vertically owned cultural tollbooth.
10:29

Starbucks

Howard Schultz · 1971

Starbucks is the world’s largest coffeehouse chain. It was founded in 1971 in Seattle as a coffee bean wholesaler. Howard Schultz transformed it into a company-owned coffeehouse chain serving espresso-based drinks. As of November 2022, it operated 35,711 stores in 80 countries. It held an IPO on June 26, 1992, raising $271 million to double its store count. It credits its growth to rejecting domestic franchising and positioning stores as social hubs — driving the second wave of coffee culture.

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Gabe Newell

Gabe Newell left Microsoft in 1996 to found Valve, the game company whose Steam service came to carry most of its revenue.
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Ray Kroc

Ray Kroc was the American businessman who bought McDonald's in 1961 and helped turn it into a worldwide franchise chain.
10:16

Jumbo

Jumbo is a Dutch supermarket chain, owned by the Van Eerd Group, that grew from one store in a former church in Tilburg into the second largest in the Netherlands.