businessbriefs
11:32in productionCh. 1 · The Trigger/ 11:32 · ceiling 15 min
Scandals

Bankruptcy of FTX

2022

A crypto exchange built on interlocking debt, not deposits — and bankrupt within nine days of its first public red flag.

FTX’s bankruptcy was not a market failure — it was a control failure. Its business model relied on cross-subsidisation between exchange, hedge fund, and token — with no firewalls, no audits, and no accountability. The $8 billion shortfall was not discovered by regulators or auditors. It was revealed when customers tried to withdraw.

Chapters & takeaways6
  1. 0:56
    The Trigger

    A single CoinDesk article about Alameda's FTT holdings triggered the run.

  2. 2:11
    The Shortfall

    An $8 billion shortfall was hidden in plain sight — until withdrawals forced disclosure.

  3. 3:40
    The Web

    Bankruptcy covered FTX, Alameda Research, and over 100 affiliates — not one entity, but a web.

  4. 5:35
    The Aftermath

    Sam Bankman-Fried resigned; John J. Ray III took over — while Bahamian authorities froze a subsidiary’s assets.

  5. 6:58
    The Illusion of Scale

    FTX was the third-largest crypto exchange by volume — proving dominance means nothing without transparency.

  6. 8:04
    The Timeline

    Bankruptcy began in November 2022 — not as a surprise, but as the endpoint of a known pattern.

Worth your time?

Yes. Study the whole thing.

4.5/ 5
What works
  • exposes affiliate risk
  • demonstrates speed of contagion in unregulated finance
  • shows how branding masks balance sheet fragility
What does not
  • FTX maintained segregated customer accounts
  • FTX underwent independent financial audit
  • FTX disclosed its exposure to Alameda Research
Study it if
  • regulators
  • crypto investors
  • exchange platform designers
Skip it if
  • casual observers
  • token speculators seeking validation
The written brief1 min read

What the company or idea is

FTX was a Bahamas-based cryptocurrency exchange founded in 2019. It collapsed in November 2022 after an $8 billion shortfall was exposed.

How it actually makes money

FTX made money through trading fees, derivatives contracts, and token sales — but its revenue model was secondary to its balance sheet manipulation.

What works

FTX’s brand, liquidity, and product suite attracted users and volume. Its token FTT created artificial demand — until it didn’t.

What does not

FTX did not separate customer funds from corporate or trading operations. It did not maintain audited, real-time reserves. It did not survive scrutiny of its largest counterparty — Alameda Research.

What to take from it

The collapse proves that scale — over one million users, third-largest by volume — does not imply solvency, governance, or operational integrity.

Is it worth your time

Yes, if you need a textbook case of how opaque capital flows, affiliate entanglement, and regulatory arbitrage can mask insolvency until it is terminal.

Same desk · Scandals4 of 22
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