
Sony
Akio Morita & Masaru Ibuka · 1946
Sony’s early business model was hardware-first, export-first, and name-first — built on tangible, shipable, patentable devices that redefined category boundaries in foreign markets.

Sony’s early business model was hardware-first, export-first, and name-first — built on tangible, shipable, patentable devices that redefined category boundaries in foreign markets.