Ray Kroc
Ray Kroc was the American businessman who bought McDonald's in 1961 and helped turn it into a worldwide franchise chain.
On business.briefs
McDonald's
Ray Kroc · 1940
McDonald's is not a restaurant chain but a replication system — built on enforceable standardisation and deliberately constrained franchising. Its economics rely on control, not volume, and its origin story is a legal rebranding of a hostile acquisition.