businessbriefs
Founder

Nicola Romeo

Website →
1
brief
9:32
average
10 min
in total
On business.briefs1
video still
9:32

Alfa Romeo

Nicola Romeo · 1910

Alfa Romeo was not founded by Nicola Romeo. It was founded in 1910 as A.L.F.A. to acquire the assets of the failing Italian Darracq subsidiary. Romeo acquired it in 1915, took full ownership by 1918, renamed it in 1920, launched the first Alfa Romeo-branded car in 1921, won the inaugural 1925 World Manufacturers’ Championship, faced near-liquidation in 1927 due to poor investments, departed formally in 1928, and was taken over by the Italian state in 1933.