businessbriefs
Founder

Luiz Seabra

1
brief
9:54
average
10 min
in total
On business.briefs1
video still
9:54

Natura

Luiz Seabra · 1969

Natura built a global cosmetics business using direct sales—not digital platforms—and anchored its identity in ethical sourcing and animal-testing bans. It listed on Brazil’s highest-governance stock exchange tier in 2004. But none of its stated commitments include third-party verification, cost impact, or enforcement mechanisms. Its scale—6.6 million consultants in 2018—is real. Its ethics are aspirational.